Newman Portal Adds Stack's Coin Galleries Auction Catalogs

Multi-tiered branding is a popular business strategy, well known from the consumer marketing initiatives of companies such as General Motors and Anheuser Busch. Did you belong to a Pontiac,or an Oldsmobile family? The division into multiple brands fed consumer aspiration and allowed buyers to socially distinguish themselves as they wished. Stack's had precisely the same thought in 1953with the launch of the "Coin Galleries" brand.

These auctions included more accessible material not always suited for their frontline sales. The nature of the rare coin business dictated that vast quantities of such material would flow throughthe doors of the 57th street mainstay, and the creation of Coin Galleries furnished an outlet to promote this segment of the market. The Newman Portal has added 145 of these catalogs, spanning theperiod 1954-2009. Thanks to Jerry Fochtman for loaning portions of this material, and to Stack's Bowers for permission to scan and host it on the Newman Portal.

Link to Coin Galleries auction sale catalogs on Newman Portal:
https://nnp.wustl.edu/library/auctioncompanydetail/510515