Regarding medals used in product packaging and advertising, Paul Horner writes:

Harry Waterson writes:

In response to Paul Horner and Ken Traub's contributions I want to confess that I gravitate towards old award medals in advertising too--on old and new products. Stuffedaway somewhere, I also have a flattened Columbia Pasta box. Mine's for large pasta shells that I used to see in Pace's market in the North End of Boston (they are in theWest End now and probably still carry it--Columbia Pasta is still around:
https://yoshon.com/product/columbia-pasta/).

On Paul Horner's observation that the name on the medal doesn't match the company name on his box - perhaps the Worchester Cereal Company changed their name to Columbia afterthey won the medal at the Columbian expo?

Along similar lines, here's an out of service, Eatmor Cranberries crate-label boasting of a silver medal at the 1901 Pan-American Expo.

Another favorite for me is the post-1904/pre-1940(?) range of Crayola Crayon boxes with the Louisiana Purchase Exposition gold medal by Adolph Weinman on the box. I have longthought it notable that with all the folklore purporting that the 1916 quarter was censored to cover Liberty's bust, this image appeared on children's crayon boxes for somethinglike forty years!
https://en.wikipedia.org/wiki/Crayola#/media/File:Crayola_No_8_(first_two).jpg

But the one that probably get the biggest kick out of and that anyone can find today is the standard Bacardí Gold ?label. It sports an impressive line-up of medals (from leftto right):

1) The 1888 Barcelona, Universal Exposition medal of award (awarded as a very large badge), designed by Eusebi Arnau, engraved by J. Solá, and issued by B. Castells inBarcelona (the obverse is shown on the label, the portraits are Maria Christina and the then two year old Don Alfonso XIII)

2) The 1881 Matanzas (Cuba), Exposition medal of award which I know little about but have seen as attributed to the engraver Pablo Vidal and issued by Feu Hermanos (the obverseis shown). Here's a link to one in a recent Heritage sale:
https://coins.ha.com/itm/cuba/cuba-matanzas-exposition-gilt-bronze-medal-1881-ms64-ngc-/a/271808-36020.s

3) The 1895 Bordeaux, Societé Philomathique XIIIth Exposition medal of award by Adolphe Rivet and struck at the Paris Mint but issued by "Le Medaillier" M.G. LAGARDEin Paris--the one I have came with the original paper note identifying the firm and offering prices for the different metals, inscriptions, reproductions, etc... [ebay imagesattached]

4) The 1900 Paris, Universal Exposition medal of award by Jules Chaplain (obverse shown) weblink:
https://www.expositionmedals.com/1900/

5) The 1901 Buffalo, Pan-American Exposition medal of award by Hermon MacNeil (reverse shown) Here's a link to the MFA's example:
https://collections.mfa.org/objects/262103/pan-american-exposition-medal

6) The 1893 Chicago, Columbian Exposition medal by Saint Gaudens and Charles Barber (Saint Gaudens' obverse shown) Here's a link to the MFA's example:
https://collections.mfa.org/objects/462816/worlds-columbian-exposition-commemorative-presentation-meda

7) The 1876 Philadelphia International (U.S. Centennial) Exposition commemorative/medal of award by Henry Mitchell (obverse shown). weblink:
https://www.expositionmedals.com/1876/

8) The 1889 Paris, Universal Exposition medal of award by Louis Bottée (obverse shown) [ebay image attached]

This Bacardí 8 is not to be confused with a bottle of Bacardí 8... or Pieces of 8...

I'm trying to collect the "Full Bacardí" and I'm up to 5 of the 8. I'm missing the Buffalo Pan-Am (the most expensive of these in any metal), the Matanzas(the hardest to find in really good condition), and the Philadelphia (the cheapest and most common in several forms... so I'm patient).

For this unsolicited shout-out to Bacardí, let's invite them to make a charitable contribution to the NBS or the Newman Numismatic Portal where it will be archived andaccessible to rum and medal fans whenever they search the web! (not to mention Columbia Pasta and Crayola)

To read the earlier E-Sylum articles, see:
THE USE OF MEDALS IN ADVERTISING (https://www.coinbooks.org/v23/esylum_v23n02a10.html)
1902 PARIS IN LONDON EXHIBITION MEDAL AWARDEE (https://www.coinbooks.org/v23/esylum_v23n01a14.html)