Michael Kott, head of The Highland Mint in Melbourne, doesn't really care who wins the Super Bowl coin toss.

For that matter, he's not all that concerned who is victorious in the match-up between the Denver Broncos and the Seattle Seahawks on Sunday.

As the manufacturer of the coin that is used in the Super Bowl toss, deciding which team kicks off and which team receives, Kott just wants plenty of sales - and exposure - for The Highland Mint.

The coin used in the flip will end up in Canton, Ohio, at the Professional Football Hall of Fame, while the Highland Mint will sell commemorative replicas to the public for $99.99

"This year we're fortunate," Kott said, "because from preliminary indications we're getting from both cities, the interest is tremendously strong."

Since opening nearly a quarter-century ago, the privately held Highland Mint has been building a sports commemorative company that makes coins and other products for all major sporting events, as well as theme parks owned by Disney and Universal.

But it's the Super Bowl coin that gives the company, which employs about 120 people, its biggest exposure.

The mint not only makes the Super Bowl flip coin but also the remaining 99 coins, of the first 100 coins pressed, that go to players and NFL dignitaries. The rest - about 9,900 - are sold to the general public.

The coins, made of silver with gold highlights, usually sell out.

To read the complete article, see:Melbourne's Highland Mint has already won the Super Bowl coin toss(www.floridatoday.com/article/20140130/BUSINESS/301300031/Melbourne-s-Highland-Mint-has-already-won-Super-Bowl-coin-toss)