I bought a group of mostly undistinguished coin books to get the item in these scans. It's a USA coin check list and grading guide of the sort intended for the non-numismatic market. These items once were commonplace at supermarket check-out counters but are seldom seen today.

I don't know anything about who was behind the publisher, Dafran House, but it was located at 42 W. 39th Street in NYC and likely produced similar, inexpensive books about other subjects that would result in impulse purchases while waiting on line. Dating to 1973 (the mintages are complete through 1972 with the 1973 dates being in larger print), the most curious page is that for Eisenhower Dollars. An earlier edition evidently came out before the actual design of that coin was known, and this still hadn't been updated two years later.