A Mysterious Whitehead & Hoag Token

A Newman Portal user asked about this Whitehead & Hoag Token, which was found in a collection left by her grandfather, a World War II veteran. Whitehead & Hoag were American manufacturers active in the early 20th century, but their records were all later destroyed. Roy Harte reported this piece in Coin World, February 10, 1965, and there suggested the obverse depicted Eve's temptation in the Garden of Eden. The reverse was recently shared with a number of Hebrew scholars, who could identify neither paleo or modern Hebrew characters. Google translate offered inconsistent results when attempting to decipher the reverse characters. Can any E-Sylum readers help?

Images: Whitehead & Hoag token, with closeup of manufacturer's name